All the messaging surrounding Valentine's Day has soaked into your skull, leaving you incapable of making a rational, unencumbered choice. We are here, with all of our authentic marketing knowledge, to guide you in the right direction. Despite what you've been told, we're here to tell you better.
Maybe you are thinking of buying a car for your lover. Don't.
Love: It's What Makes a Subaru a Subaru
Don't go driving around looking for love. This is creepy and expensive. Sitting at home alone with a cup of tea sounds more sustainable.
Perhaps you are going to the jewelry store. Don't.
He went to "Jareds"
So you're telling me that a man, went to another man, to buy a gift for a woman? A marketing slogan that must have been written and approved by a man. Take it from a women-owned company. Women want tea. And probably chocolate. And most definitely a day to be left alone in the house with the tea and the chocolate.
Maybe you are thinking about a romantic vacation . . . Don't.
AirbnB: Belong Anywhere
A $200 night stay in someone's garage apartment with generic tea and coffee and beige walls and you'll fit right into the community. Maybe you can grab some beers with the neighbors? Or you could sip Ajiri Tea from the comfort of your own sofa.
The theme, my friends, is that nothing good happens when you venture out at night in your new car looking for Jared and thinking you belong anywhere. Stay in this Valentine's Day. Put on the kettle, let the steam rise, and sip alone together.
Happy Valentine's Day!
Love is patient, love is kind, love is more generous when you order on time!
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Angela, Wesley, and Damacline were now hopelessly off course. They had managed to scale that final fence and were walking down toward a forest. I wanted to run to them, set them on the right course, explain scale and direction and how they should put the compass on the map. But instead I watched them from the top of the hill. They were now making pretend owl calls to each other, quite literally hooting from one group to another and then bursting into laughter.
See, there is this tip-toeing around issues in business. No company should align itself too "political" for fear of alienating customers. But to have opinions and emotions—well, that's just human. As a society, we've become too corporatized—too sanitized to believe that companies shouldn't have a voice. Of course politics affect our business. Tariffs on tea! The war in Iran means higher costs of shipping our tea. The elimination of USAID and its direct impact on our community in Kenya. But more so than something directly affecting us and our business, we still care about policies that affect our neighbors and people across the world.
At Ajiri, we feel so lucky to be on this earth at the same time as all of you. Your purchase of tea holds a lot of that elusive power of art. Sure, your purchase is the transference of physical money that goes to support women and children. But your purchases of tea, time and time again, transfers this feeling of belief. You believe in these women. You believe in these kids. You believe that the world can be a better place.
Kate Holby
Author