All the messaging surrounding Valentine's Day has soaked into your skull, leaving you incapable of making a rational, unencumbered choice. We are here, with all of our authentic marketing knowledge, to guide you in the right direction. Despite what you've been told, we're here to tell you better.
Maybe you are thinking of buying a car for your lover. Don't.
Love: It's What Makes a Subaru a Subaru
Don't go driving around looking for love. This is creepy and expensive. Sitting at home alone with a cup of tea sounds more sustainable.
Perhaps you are going to the jewelry store. Don't.
He went to "Jareds"
So you're telling me that a man, went to another man, to buy a gift for a woman? A marketing slogan that must have been written and approved by a man. Take it from a women-owned company. Women want tea. And probably chocolate. And most definitely a day to be left alone in the house with the tea and the chocolate.
Maybe you are thinking about a romantic vacation . . . Don't.
AirbnB: Belong Anywhere
A $200 night stay in someone's garage apartment with generic tea and coffee and beige walls and you'll fit right into the community. Maybe you can grab some beers with the neighbors? Or you could sip Ajiri Tea from the comfort of your own sofa.
The theme, my friends, is that nothing good happens when you venture out at night in your new car looking for Jared and thinking you belong anywhere. Stay in this Valentine's Day. Put on the kettle, let the steam rise, and sip alone together.
Happy Valentine's Day!
Love is patient, love is kind, love is more generous when you order on time!
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People in the U.S. like to lament that there is no “village” anymore when raising children. But here’s the thing, Thomas was born without a village to support him. We made that village. You are that village. Every box of tea, every donation, gave Thomas the love and structure and opportunities to grow.
We will continue to share our good fortunes with others. We will continue to run Ajiri Tea throughout this tariff madness. We will continue to run Ajiri until we can’t. Running Ajiri is a type of protest in this constricting capitalist world. If to grieve means to have loved, then to protest means to hope.
When corporations voluntarily secede their DEI initiatives so quickly, we dig in deeper. Why we aren't done with DEI, and why do people make it seem so damn hard to do the right thing?
Kate Holby
Author