100% of profits support orphan education in Kenya

Always A Bridesmaid Never A Bride

by Kate Holby January 25, 2022 1 Comment

Always A Bridesmaid Never A Bride

Sara and I have been finalists in five startup competitions, looking to raise capital for Ajiri Tea. Most of the time we are beat out by someone promising change driven by "cutting-edge" technology and huge growth projections. Employing women to handcraft the packaging, supporting small tea farmers, and sending orphans to school---why, there wasn't anything new about that. Time and time again it seemed like potential grant givers were so blinded by the idea of newness and disruptive change that they couldn't see the value in something tried-and-true. Or maybe they couldn't see the value in something handcrafted in "Africa." Or maybe it all just seemed like women's work.

Making it to the finals but never winning is starting to feel like "always a bridesmaid, never a bride." But we now know that a marriage to these good-looking grants isn't our destiny. While others are reaching up to catch buzzing flies, we are reaching down planting seeds.

Thirteen years later, these seeds are pushing through the red clay ground of generational poverty. Reuben is employed as a secretary in a hospital because of his computer skills learned through Ajiri. Christine is using her Ajiri earnings to send her children to school and started a hair salon.

So here is my pitch to you. Stop thinking about value. We both know that a life worth living isn't based on ROI. Maybe our company is revolutionary. Or maybe our company is ordinary. But we know that a good life is made up of kindness and risks and sunrises and energizing growth and the sound of cicadas in the afternoon and a shared pot of tea.




Kate Holby
Kate Holby

Author


1 Response

Susan Shea
Susan Shea

May 03, 2022

amen!!

let’s not be daunted! the money will come. it’s an avenue the Universe can easily work thru— it’s set up so nicely, so humanely, so efficiently, so beautifully. the Truth will win here, i’m sure of it!

Leave a comment

Comments will be approved before showing up.


Also in News

Making a Contract for Love: Can we manifest a sense of belonging?
Making a Contract for Love: Can we manifest a sense of belonging?

by Kate Holby February 01, 2023

We know love can't be manufactured or bought (despite what the best marketing e-mails tell us). But we do believe love can be cultivated. It might look like making committed promises to yourself and to others in a social contract. And maybe it starts with writing down what you want in the world—kindness, a family, a sense of home.

Continue Reading →

Hunting for Chameleons in the Dark
Hunting for Chameleons in the Dark

by Kate Holby January 20, 2023

Continue Reading →

Escaping Poverty: Swimming against the tides of circumstance
Escaping Poverty: Swimming against the tides of circumstance

by Kate Holby October 06, 2022

Continue Reading →